Under Armour is not one of the traditional brands most people know or use for running/jogging. At least not in my tiny little circle ol’ farts set in their ways. I kid, but I remember when the Under Armour brand first came out. It was primarily tight, form fitting, sweat wicking clothes I wore underneath my pads (when I could afford them) during football season. Their behemoth of a marketing campaign with “WE MUST PROTECT THIS HOUSE!” was a huge hit.
So when they came out with shoes, I was no where near first in line. And if I’m quite honest, their logo on a shoe just was not meshing with me.
So, it should come as no surprise that I didn’t pick up my own pair of Under Armour shoes until 2020. This was my first time EVER buying a pair of Under Armour (UA) shoes. I was loyal to Nike Air Zoom technology. This was primarily due to familiarity, their light weight, price point and reproducibility.
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